I was a physical therapist and a non-healing wounds and chronic swelling specialist.
I was creating results that others said weren’t possible —healing patients’ whose
wounds festered for years. I stopped the cycle of patients going in and out of hospitals
for repeated infections —the longest being 12 years. My patients and their families are
utterly grateful.
One patient told me “I feel so lucky that I came across you. There are so many others
I’ve met sitting for months during my appointments at the wound care center that aren’t
that lucky.”
And that’s what really bothered me.
In the U.S., chronic wounds affect approximately 6.7 million individuals and an excess of
$50 billion is spent annually on treatment according to Healogics.com
Yet, I was only making a difference one on one
I knew I can impact healthcare and decrease the billions spent in wounds yearly
if
I can teach the principles I’ve practiced to nurses and doctors, especially in hospitals.
Yet, despite my impact to dozens, if not hundreds of patients over the years, my work was largely isolated and unrecognized (given healthcare privacy laws).
I was constantly sidelined — seen as just another physical therapist,
despite my specialized certifications
But I had a dream
I dreamt…
One day, a major news or media outlet would feature the revolutionary results I’m creating and recognize the impact I’m making in the lives of my patients and their families.
I crafted a plan..
I would
take that news feature and leverage the credibility to offer to train wound care nurses in a small nursing facility
then I would have the evidence I created there be published in the news again so I can then teach a larger nursing facility
I imagined…
I would keep repeating this partnership with the news and media, gather testimonies and eventually
be celebrated as a Revolutionary Expert in Healing Non-Healing Wounds
My ultimate goal: To teach in nurses and physicians’ conferences and conventions and train staff of hospitals around the world.
The best part of my dream…
Millions of people with non-healing wounds would get healed. They would live better lives —empowered to manage their health for good and billions of dollars spent in wound care every year will be saved.
That dream has set me into a mission
to find that news and media partner,
to create visibility and credibility
But like many hidden and invisible experts and leaders out there whose geniuses never got to create a dent in the world…
I got stranded
I never got to create that dream
But, I created something better…
Just as a mom of 6 who takes no excuses would do…
I took the matters
into my my own hands
and I committed to a mission.
My Mission
To create visibility,
grant recognition,
and extend credibility to leaders and changemakers
whose impact deserves to be
amplified so they can
change our world
for the better.
What’s your dream?
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Ava’s genius is for you if..
You’ve poured your heart
and your passion into your work
And yet…
your RESULTS aren’t matching your VISION.
Despite all your efforts,
your message
isn’t reaching the right people
your influence
isn’t where you know it should be
your revenue
doesn’t reflect the value you bring
Your lack of results is causing you to wonder
Is it me? Is it lack of talent? My message?
My strategy? Perhaps my drive isn’t enough?
We see you and we hear you
TRUTH IS…
You’re not alone
And it’s not your fault
Many of the most talented, driven people find themselves stuck in this exact position—doing the work but not seeing the full rewards.
Leaders and entrepreneurs are given fragmented solutions that take too long, with too many
parts that don’t fit together.
At best, the solutions are janky, mediocre and they drain your time and energy.
It’s like…
They’re being handed spoons to dig the soil to plant trees
It’s not a matter of trying harder or working longer hours, or doing more, or becoming more productive.
Here’s the truth no one is telling you…
You can only do so much
digging with a spoon
under the heat of the sun that drains you.
No amount of longer work will save you
It’s about trading that spoon
for a tractor
This is where Ava
and her strategies birthed from
her own needs come in
Today, as strategic partner and Editor-in-Chief of The Los Angeles Tribune and CEO of 360 Degree Authority, Ava is helping leaders and changemakers create the impact she dreamt of.
Register here for the webinar
Together with her team, Ava is committed to ensuring that experts like you don’t stay invisible
Ava knows what it takes to move you
from unseen to undeniable
and she’s here to show you how to
craft your own 360° authority design so you can start creating momentum
in just 7 days