What’s the gap between where you are NOW and THE IMPACT you want to create?


Hello my name is Ava Manuel. 

I am the Editor-in-Chief of The Los Angeles Tribune, and my mission is to amplify the message and the results of experts and world changers like you so you can create your greater impact.


But I didn’t start in news and media

My journey to media was forged out of something I needed

But first, let’s talk about YOU…


You’re here because you’re NOT just another

entrepreneur, author or speaker

You’re looking for ways to expand

You know you have so much to offer

You can already see the good

 

you can create in the world

I was there and it was,

what led me to media

I was a physical therapist and a non-healing wounds and chronic swelling specialist making a tremendous difference in the lives I touched one on one.. 

I was delivering results that others said weren’t possible —healing patients’ whose wounds and repeated infections festered for years —the longest being 12 years.

I had developed insights and innovative strategies in wound healing combining my 3 specializations — clinical geriatrics, wound care & lymphedema

Add to that, my beginnings in physical therapy in some of the poorest areas of the Philippines where I earned my bonus degree in innovation and finding solutions in even the most hopeless situations.

But here’s what bothered me…

In the U.S., chronic wounds affect approximately 6.7 million individuals and an excess of $50 billion is spent annually on treatment according to Healogics.com

Yet, I was treating one on one

I knew I can impact healthcare and decrease the billions spent in wounds yearly if I can teach the principles I’ve practiced to nurses and doctors, especially in hospitals.

Yet, despite the impact I created in hundreds of lives, my work went largely private (given healthcare privacy laws) and unrecognized.

I was constantly sidelined. 

Seen as just another physical therapist 

despite my certifications and specializations

(It’s not like I can flash my certificates or recite them with every nurse and doctor interaction)

But I had a dream

I dreamt…

one day, a major news or media outlet would feature the revolutionary results I’m

creating and recognize the impact I’m making 

I imagined…

I would take that news feature and leverage the credibility to offer to train wound

care nurses in a small nursing facility 

then I would have the results I created there be published in the news again so 

I can then teach a larger nursing facility

then I would have the results I created there be recognized by the news so

I can speak and teach in nursing conferences and conventions 

I fantasized… 

I would gather testimonies and be celebrated by news and media as a Revolutionary

Expert in Healing Non-Healing Wounds (which is an oxymoron) 

Then I can teach in physicians’ conferences and conventions 

and be hired by large hospitals to train their nurses and doctors

But the best part of my dream…

 Millions of people with non-healing wounds would get healed and learn to manage their health for good and billions of dollars in wound care expenses will be saved.

That dream has set me into a mission to find that news and media partner 

but attempts landed on unanswered emails and phone calls unreturned

Like many hidden and invisible experts and leaders out there whose geniuses never got to create a dent in the world…

I never got to create that dream

But here’s what I realized: 

I earned all the credentials and specializations, created phenomenal results, YET NONE

OF THEM MATTERED

in the pursuit of creating a greater impact.

Because at the end of the day…

 I didn’t have the means to get the visibility

or recognition that could scale my impact.

So just as a mom of 6 

who takes no excuses would do…

I took the matters 

into my my own hands 

and I committed to a mission.